Developing a business case

So, you’ve had THE idea. You may have been mulling it over for years or it suddenly appeared, as all good ideas do, while taking a shower. Now the very thought of this idea has you unable to sleep because it represents endless possibility. You’re eager to turn this idea into action and to get it launched. The only problem is that while you’re an expert in developing apps/pre-fabricating modular building materials/distilling craft gin, when it comes to financial modelling it’s all gobbledygook.
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